Still, Twitter has since unveiled major updates that hampered accessibility. They’re open to feedback, which is really great,” said Heinrich. “Twitter is definitely the platform that tries the hardest and is most transparent about its efforts with accessibility and the platform. Since then, Twitter has established an accessibility team. When people with disabilities pointed out the massive oversight in rolling out an inaccessible feature, it was revealed that Twitter didn’t have a dedicated accessibility team - rather, their accessibility efforts were coordinated on a volunteer basis by full-time employees with many other responsibilities. Last summer, Twitter piloted an audio tweets feature, but the clips didn’t have captions, making the tweets inaccessible to deaf and hard of hearing users. Heinrich and Saylor told TechCrunch that they found Twitter to be one of the more accessible social media platforms - but the bar isn’t high (somehow, Clubhouse still doesn’t have live captioning). Alexa Heinrich (she/her) October 6, 2021 Warning: this video isn’t captioned because it’s almost entirely indistinguishable noises. It’s a nightmare to listen to through a text-to-speech program. Please stop tweeting and posting stuff like this.
“When marketers, content creators and everyday users make content, it would be helpful if they took a second to remember that not everyone experiences the internet the same way.”
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“I think there’s just not enough knowledge and education out there for digital marketers and professional communicators - part of the issue is that we just don’t know about accessibility,” said Alexa Heinrich, a social media manager and accessibility advocate.
Then, you scroll down to “accessibility,” where you can click on a button that says “write alt text” to add an image description. But on Instagram, on the screen before you post an image, you need to scroll down to the bottom to click a small “advanced settings” button. On Twitter, adding alt text is relatively straightforward - after you upload an image, you can click an “add description” button beneath the image to add alt text before you send the Tweet. In the case of emoji-based memes and ASCII art memes, one workaround is to screenshot the meme, post it as a photo, and add alt text to describe the photo. I never want to say to anyone, ‘I don’t want you to use that meme.’ But I just want people to think about, hey, if you want as many people as possible to enjoy the meme, make it accessible for those who need it, whether it’s adding alt text for screen readers, or adding captions in videos.” “I never want to stifle anyone’s creativity. “I totally get the point of the meme, especially the whole red flag thing,” said Saylor.
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But this technology has a long way to go, so in the meantime, accessibility experts are working to educate people about how to make their memes more accessible, rather than waiting for technology to catch up. Pavel hopes that researchers and developers can look toward using artificial intelligence and machine learning to identify common tropes in digital communication, then explain them in simpler ways on a voiceover - instead of saying “clapping hands emoji” in between each word, for example, the screen reader could say the sentence, then note that there’s a clapping emoji in between each word.
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